You are here: Home > Lighters, Marketing Strategies > Bic Lighters – Marketing Strategies

Bic Lighters – Marketing Strategies

by admin on June 1, 2011

If you want your business to stay ahead of the competition, be aware that there isn’t any best time to consider ways of how embark on a planned marketing strategy. By implementing strategies that will strengthen your business, as well as ensure that your company, along with all the products and services it offers, are always in your customer’s mind, you will reap impressive results. The possibilities are endless if you are trying to come up with an advertising campaign that will be beneficial to your company.

Lighters are definitely one of the best items to use for this purpose. BIC lighters are becoming more and more popular for many companies. Many have seen the benefits of using them as promotional items. They are very safe to use compared to other brands of cheaper lighters that are often used for advertising purposes. They can be customized according to your preferences to make sure that they will suit your company’s theme. The quality of items that you pick for your marketing strategy also says a lot about your company. Giving away quality items that are not only attractive but also useful and durable reflects well and helps in strengthening your company’s name.

A printed lighter is a disposable lighter that you can have custom-made. You can opt to have your company’s name printed on them, or your business logo.  It is also smart to include your contact information on the side. A good way to sell these lighters is to promote and sell them in hotels or convenience stores. Using lighters as advertising tools have proven that there are many reasons why they are considered as great marketing tools which include visibility, frequency of use and profitability.

In other form of marketing, like print or television, you are not likely to get back instantly what you spend on them. This is the advantage of using printed lighters as a marketing tool as they can directly get back the advertising cost you spent. You get a little profit from selling a lighter and advertising your business at the same time. In addition to that, when you buy your lighters in bulk you will definitely get to make a higher mark-up. There is a good profit in buying lighters wholesale and selling them with your logo individually. This means that you will not be forced to sell many to cover your expenditure.

BIC printed lighters have a high impact and a good selling track record because they’ll be seen not just by the person that buys them but by any person who sees them. In most cases, lighters are often borrowed or lent from one person to another which will give your business the opportunity to reach out to more prospective customers. This recurrence will serve as a reminder to your customers to think of your company or business.

Although there are many brands of promotional disposable lighters that are now being offered in the market, BIC lighters have already established a good name for reliability and safety, You don’t want to put your company name and logo to a lighter that will not work well. In this, under pressure, economy that we are now dealing with, winning business are the ones that normally come up with clever techniques to promote their business and services. Using BIC lighters as a promotional item to keep up with the business trend will also help you advertise and at the same time control your finances while marketing and upholding your company’s name all at the same time.

www.elighters.com.au are authorized suppliers of BIC lighters. Contact us for a prompt quote.

Leave a Comment

Previous post:

Next post: